Ad Terra appoints David Auer as Head of IT

April 7, 2025

Ad Terra is delighted to welcome David as the new Head of IT, transitioning into the role from Olivier Felten. This appointment highlights Ad Terra's strategic commitment to enhancing technological capabilities across operations. In today's competitive landscape, dedicated IT leadership will support Ad Terra's operational efficiency, drive innovation, and create sustainable value for clients.

With over 25 years of international experience in technology and management, David brings valuable expertise in strategic technology implementation, specialising in problem-solving, project management, and team management.

Previously, Chief Technology Officer at Neo Advertising SA in Geneva, he led technology strategies and investments during periods of significant growth. He has managed strategic projects for major clients, including prominent public and private sector organisations, and demonstrated strong leadership in managing globally distributed teams across Switzerland.

David holds extensive experience in multicultural environments, having lived in Canada and spent three years abroad, which contributed to his global perspective and cross-cultural competence.

He plans to implement advanced tools and technologies, including AI solutions in collaboration with the Head of AI, software management systems, and self-serving tools to elevate the strategic importance of IT in supporting the company's international growth.

Ad Terra is confident that David's leadership and technical expertise will significantly improve service delivery and operational efficiency for clients across all markets.

Ad Terra Consultancy (Ad Terra's subsidiary)
Ad Terra Consultancy is an energy consulting firm providing customised integrated services in the exploration and development of natural resources.

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